PNG, or Portable Network Graphic, tends to have a larger file size than the GIF formats, but it also preserves hard edges and can handle a high amount of colors while keeping the load time fast enough to use online.Īnother interesting capability is that it can be saved on a transparency. Instead of 256 colors, JPEG files support up to around 16 million color so this is the best format for large photographs printed in brochures, flyers and books that still want to look clear and smooth. It uses ‘lossy’ compression which means some quality is lost when the image is compressed. It has a maximum of 256 colors so you would use it for a graphic with a low number of colors.Ī JPEG file also can compress and be smaller for websites, and it keeps the basic look and crispness of the photograph. GIF files have a small file size, which make it ideal for website usage for logos, line-art and simple cartoons. It uploads quickly since these files are usually low resolution. JPEG is far better for photographs, while GIF is great for computer generated images, logos and line-art with limited palettes.Ī GIF will never lose its data. Both JPEG and GIF can be used on the web, but a GIF cannot be used in printed documents as it is a lot smaller in size and it would lose its quality. There are two important factors to consider: file size and image quality.
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